Typeform made forms beautiful: one question at a time, conversational flow, the kind of survey people actually finish. It became the default for brands that care about the experience of being asked. Tally arrived later with a disruptive pitch — nearly everything Typeform does, free, with unlimited forms and responses.
The price gap is the story. Typeform's paid plans start around $29 a month and its free tier caps at 10 responses a month; Tally's free tier is unlimited within fair use, and its Pro plan is also $29 a month but removes every meaningful limit. For most use cases the rational choice is obvious — which is exactly why the comparison is worth writing.
This page compares the two on design, features, pricing, and the cases where Typeform still justifies its premium, using current pricing and documented features.
| Typeform | Tally | |
|---|---|---|
| Starting paid price | ~$29/mo (annual) Basic | $29/mo Pro |
| Free tier | 10 responses/mo | Unlimited forms and responses (fair use) |
| Form style | Conversational, one-question-at-a-time; the design benchmark | Notion-like editor; clean and flexible |
| Question types & logic | Rich logic jumps, calculators, video questions | Full logic, calculations, and piping on free tier |
| Branding | Deep customization; remove Typeform branding on paid | Custom branding; remove Tally branding on Pro |
| Integrations | Large native catalog plus webhooks | Webhooks, Zapier/Make/Pabbly, native integrations growing |
| Best for | Brand-sensitive surveys where completion rate is the metric | Everyone else: lead gen, feedback, applications, internal forms |
Conversational forms people actually finish — one beautiful question at a time.
Free (10 responses/mo); Basic from $29/mo (annual) — check official si
Try Typeform →The free Typeform alternative — unlimited forms and responses, no paywall.
Free (unlimited forms & responses, fair use); Pro $29/mo; Business $89
Try Tally →Pick Tally for nearly everything. Its free tier — unlimited forms and responses — covers what most people paid Typeform hundreds a year for, and the $29 Pro plan removes the remaining limits. The product is mature, the editor is genuinely pleasant, and the value is unmatched. Pick Typeform only when the form itself is a brand moment: high-stakes customer research, premium onboarding flows, or any survey where a few extra completion points are worth the premium. For those cases Typeform's conversational design remains the benchmark — just go in knowing exactly what the polish costs.
Yes, within fair use: unlimited forms and unlimited responses on the free tier, which is extraordinary in this market. The $29-a-month Pro plan adds custom domains, removed branding, team collaboration, and advanced features. Tally's bet is that generosity converts — and several million users suggest it works.
You are paying for design leadership and brand: the conversational format, the interaction polish, and the completion-rate lift it delivers on high-stakes surveys. Whether that is worth 10x the effective price of Tally depends entirely on whether your forms are a cost center or a conversion lever.
Both are strong. Typeform's logic jumps are the most refined in the industry, with calculators and recall of previous answers. Tally matches the substance — conditional logic, calculations, answer piping — including on its free tier. For complex branching, trial both with your actual questionnaire; the differences are in polish, not capability.
There is no one-click importer, so expect to rebuild forms manually — usually an hour or less per form, and a good excuse to prune outdated questions. Export your Typeform response data first via CSV so history is preserved. Most teams migrate in an afternoon and wonder why they waited.
Typeform has the larger native integration catalog after a decade in the market. Tally covers the essentials natively and connects to everything else through Zapier, Make, Pabbly, and webhooks. Unless you need a specific native Typeform integration, Tally's connectivity is sufficient.
On premium surveys, yes — Typeform's one-question-at-a-time flow measurably lifts completion on long questionnaires. For short forms (contact, signup, feedback, applications), respondents do not care; Tally's clean forms convert just as well. Match the tool to the form's length and stakes.
The honest catch is sustainability curiosity, not a hidden fee: unlimited free is an aggressive acquisition strategy. The company monetizes through Pro and Business tiers ($29 and $99 a month). Your data exports as CSV anytime, so even in a worst case you are never locked in — which is precisely why the free tier is safe to bet on.