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IFTTT

The simplest automation tool on the market: connect 1,000+ apps and smart-home devices with if-this-then-that Applets — free for two Applets, with unlimited runs.

IFTTT — The simplest automation tool on the market: connect 1,000+ apps and smart-home devices with if-this-then-that Applets — free for two Applets, with unlimited runs. Pricing: Free (2 Applets, 1 trigger + 1 action each, unlimited runs); Pro $4.99/mo monthly ($2.99/mo annual, 20 Applets, multi-action Applets, webhooks); Pro+ $14.99/mo monthly ($8.99/mo annual, unlimited Applets, filter code, AI services, multiple accounts per service). Our take: The best automation tool for personal and smart-home use, and the worst one for business logic — and that is exactly the point. If your automation is 'when X happens, do Y' across consumer apps and devices, nothing is simpler or cheaper. The moment you need branching, formatting, or team seats, move to Zapier or Make instead.

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7.5/10

At a glance

Vendor
IFTTT
Pricing
Free (2 Applets, 1 trigger + 1 action each, unlimited runs); Pro $4.99/mo monthly ($2.99/mo annual, 20 Applets, multi-action Applets, webhooks); Pro+ $14.99/mo monthly ($8.99/mo annual, unlimited Applets, filter code, AI services, multiple accounts per service)
Free tier
Yes
Best for
The simplest automation tool on the market: connect 1,000+ apps and smart-home devices with if-this-then-that Applets — free for two Applets, with unlimited runs.

Our verdict

The best automation tool for personal and smart-home use, and the worst one for business logic — and that is exactly the point. If your automation is 'when X happens, do Y' across consumer apps and devices, nothing is simpler or cheaper. The moment you need branching, formatting, or team seats, move to Zapier or Make instead.

Pricing: Free (2 Applets, 1 trigger + 1 action each, unlimited runs); Pro $4.99/mo monthly ($2.99/mo annual, 20 Applets, multi-action Applets, webhooks); Pro+ $14.99/mo monthly ($8.99/mo annual, unlimited Applets, filter code, AI services, multiple accounts per service) · Vendor: IFTTT

Scores

★★★★☆7.5/10
Ease Of Use9/10
Output Quality7/10
Speed6/10
Value8/10

Pros & cons

Pros

  • Simplest setup in the category: pick a trigger, pick an action, done — no workflow builder to learn
  • Unmatched consumer and smart-home breadth: 1,000+ services from Philips Hue to Ring to Spotify
  • Unlimited Applet runs even on the free plan — rivals meter every single run
  • Paid plans check triggers about every 5 minutes, versus hourly polling on free
  • Pro+ adds AI services (AI Content Creator, AI Summarizer) and filter code for basic conditions
  • Cheapest paid entry in automation: Pro at $2.99/mo annual covers most personal setups

Cons

  • No real branching below Pro+ — and even Pro+ only adds filter code (basic conditional JavaScript), not a visual logic builder
  • No team seats or shared workspace on any plan; it is a single-user tool
  • Polling-based triggers are not real-time: free plan checks roughly hourly
  • Free plan caps you at 2 Applets, each a single trigger and single action
  • Debugging is thin: activity logs show what fired, rarely why a partial failure happened
📡 On our radar: we re-check this tool's pricing and feature set against official sources on a rolling basis. Last site-wide refresh: 2026-11-11. Prices change fast — confirm on the official site before buying.

FAQ

Is IFTTT worth it?

The best automation tool for personal and smart-home use, and the worst one for business logic — and that is exactly the point. If your automation is 'when X happens, do Y' across consumer apps and devices, nothing is simpler or cheaper. The moment you need branching, formatting, or team seats, move to Zapier or Make instead.

How much does IFTTT cost?

Free (2 Applets, 1 trigger + 1 action each, unlimited runs); Pro $4.99/mo monthly ($2.99/mo annual, 20 Applets, multi-action Applets, webhooks); Pro+ $14.99/mo monthly ($8.99/mo annual, unlimited Applets, filter code, AI services, multiple accounts per service). Prices change — check the official site for the latest.

What is IFTTT best for?

The simplest automation tool on the market: connect 1,000+ apps and smart-home devices with if-this-then-that Applets — free for two Applets, with unlimited runs.

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